Mitsukoshi is a well-known brand name for quality shopping. The department store chain has many branches, but perhaps the best known branch is the one in the Ginza. It is a huge building with many floors in the most expensive real estate streets in the world. When you shop at Mitsukoshi you get quality and that’s what you pay for. If you buy your gift there, you are not “stingy”.
Behind the famous blue ‘noren’ lies of world that equals shopping paradise. Mind you, it is a shopping heaven within reach for the middle class customer.
Mitsukoshi is such a huge company that it can afford to have its own credit department. Gold or Platinum, Ma’am? For certain products, the large department stores have an advertising, possibly subletting arrangement with big brand names. These photos show German Loewe, French Le Tanneur, Italian Louis Vuitton etc. to their advantage.
Mitsukoshi also takes care of the needs of the ‘Inner Customer’; they provide quality restaurants, amazing groceries and bakery departments – you name it!
The food and the service is perfect. Despite the size of the building as a whole, each department is housed in a subsection that gives the idea of a more personalised home setting. Hence one feels one is walking through a small shopping village. All staff are waiting just for you:
You’re welcome!
よく いらっしゃいました。
yoku irasshaimashita
In the larger central reception areas special events are held. It could be an ikebana exhibition, a bonsai display with commentary, or as in this case, a young opera star aiming to make his fame and fortune. Customers will enjoy a free concert and feel refreshed after such an event. In western department stores one might see a ordinary car display of a ‘latest’ model. The Japanese prefer something more special and educational. Anyway, cars are not that sophisticated.
Mixing of religious ideas, as long as it impresses!
The perfect set of Hinamatsuri dolls. Good quality dolls could set you back a few hundred thousand yen.
Have you been to the Italian Fair already? Here’s your chance!
Mr Piaget will help you with your diamond needs.
They even have a garden centre where they can advise you on your gardening needs – in the middle of Tokyo! Maybe it is more your veranda needs, or your balcony requirements… Whichever. All gardening needs will be taken care of.
Back to food again!
And fashion…
Well… OK, one car at the back somewhere!
But it had better be a very good one though!
Anyone for antiques, or antique-looking furniture?
Bonus payment celebration time! Long live the wallet!
Twice a year at bonus time, one needs to buy presents for all people who have helped you achieve your present, well-deserved state of happiness. The department store is prepared and many presents are pre-packaged. We have one here, just like that one, all wrapped up waiting for you!
Here is that lovely furoshiki! Pure silk! Very dignified!
Here are those yummy delicacies for your ‘bestest‘ friend!
Here are those cute, fluffy toys for your grandchildren!
Here is that gorgeous matching shopping bag for the discerning housewife!
How could winter be brutal?
Winter at Mitsukoshi is cosy and warm and friendly!
Lami Japan 